Women's Real Estate & Lifestyle Design Advisor Certification Training and Community

Don’t Think Pink author and M2W maven Andrea Learned has used this quote as tagline for her business for nearly two decades. Recently, on her site, she drilled down into why she loves the quote, and analyzed it against the facts of women’s buying behavior – specifically when it comes to real estate.

the world of real estate has evolved into an entirely different marketplace than it was just five years ago, and it continues to evolve at breakneck speed. The REALTORS® who survive and thrive will be those who embrace this challenge and change their own games to stay in front of the new desires, demands, guidelines and expectations of critical real estate constituents: buyers, sellers and lenders.

In this intensive Education Session, REALTOR®, syndicated Inman Columnist, author and real estate attorney Tara-Nicholle Nelson will inspire and illuminate you to become a game-changer in your own business, office and market area.

‘Social Media’: the mere words strike the fear of the unknown and visions of time-sucking screen staring into many REALTORS’® heads. Other brokers and agents see how they can communicate with colleagues via blogging, Facebook, Twitter and the like, but are clueless about how to use these web 2.0 tools to make the link with actual prospective clients.

Andrea Learned, author of WRELDA course textbook Don’t Think Pink, is back to help us understand the wants, needs and priorities of Green Moms.

42 million U.S. women are online weekly doing some form of social media activity – this study by BlogHer and iVillage tells you specifically where to find these women,, and what they’re doing when they’re involved in social media.

In this era of the Mommy blogger, marketing to women is often confused as synonymous with marketing products and features for children. Obviously, family-friendly features are important to women, but you might be surprised at the sheer numbers of women who don’t have kids. This group is trending way upwards in attention from marketers, and [...]

Order is divine. And in the pursuit of prosperity, it is simply a prerequisite. The Biblical parable of the loaves and fishes is instructive on this point – Jesus made the disciples count and inventory the crowd on the mountainside before he miraculously fed thousands with the contents of a boy’s lunchpail!
If order is a [...]

The real estate industry is a little schizophrenic when it comes to technology. It is partially cutting-edge, while stuck using decades-old technology (if you can call it that), in other areas.
But real estate clients are decidedly un-stuck, technologically speaking.  They are mobile, they are busy, and they are often borderline overwhelmed with their everyday lives – [...]

“I love going to private parties because it makes you feel very special.” Real Housewife Gretchen Rossi re: a private party at La Perla
If you watch Real Housewives of Orange County, you saw the ladies modeling $1700 bras and panties during their private party at La Perla.
While that might be an earnest money deposit on [...]

Women buyers and sellers are very, very busy. They spend their days working, chauffeuring kids to school, handing their families’ wellness, food and finances. But they are also super-sharp, investigative and big-time DI-researchers when it comes to real estate. With so little spare time on their hands, they tend to spend their evenings prowling the [...]