Women's Real Estate & Lifestyle Design Advisor Certification Training and Community

In this era of the Mommy blogger, marketing to women is often confused as synonymous with marketing products and features for children. Obviously, family-friendly features are important to women, but you might be surprised at the sheer numbers of women who don’t have kids. This group is trending way upwards in attention from marketers, and [...]

Order is divine. And in the pursuit of prosperity, it is simply a prerequisite. The Biblical parable of the loaves and fishes is instructive on this point – Jesus made the disciples count and inventory the crowd on the mountainside before he miraculously fed thousands with the contents of a boy’s lunchpail!
If order is a [...]

The real estate industry is a little schizophrenic when it comes to technology. It is partially cutting-edge, while stuck using decades-old technology (if you can call it that), in other areas.
But real estate clients are decidedly un-stuck, technologically speaking.  They are mobile, they are busy, and they are often borderline overwhelmed with their everyday lives – [...]

“I love going to private parties because it makes you feel very special.” Real Housewife Gretchen Rossi re: a private party at La Perla
If you watch Real Housewives of Orange County, you saw the ladies modeling $1700 bras and panties during their private party at La Perla.
While that might be an earnest money deposit on [...]

Women buyers and sellers are very, very busy. They spend their days working, chauffeuring kids to school, handing their families’ wellness, food and finances. But they are also super-sharp, investigative and big-time DI-researchers when it comes to real estate. With so little spare time on their hands, they tend to spend their evenings prowling the [...]

Just read an interesting article on AzBiz.com summarizing the key bullet points found in a recent Coldwell Banker study of the differences between men and women real estate consumers.
The headline of the article “Women make up their minds faster when buying a home,” was very counterintuitive to me until I dug a little deeper into [...]

In the WRELDA certification courses, we talk at length about the Vision of Home – how to help a women real estate consumer create a written document that renders their vision concrete, what that document or image should address, and how we as WRELDA’s can use it to provide a clear direction for the house [...]

WRELDA followers know that Don’t Think Pink is the title of one of the premier titles in marketing to women.
But the catchiness of the title belies the seriousness of the mandate it expresses – this is a command.  Today’s smart woman consumer wants to be taken seriously, and will ditch service providers who don’t get [...]

Just wrapped up a webinar with Inman News: 8 Social Media Musts to Increase Your Close Rate.
This webinar was open only to Inman Premium Members, so I promised them I’d make it available online, but only to WRELDA members. Enroll today, and we’ll send you the link!  (Current WRELDA members will automatically receive a link.)
Oh [...]

Just finished one of the most synergistic, powerful webinars I’ve ever worked on. “Home Staging” Creator and bestselling speaker/author Barb Schwarz had a literal mind-meld while discussing all the ways WRELDA members can build client trust and buy-in – and sell more homes – with smart staging.
Barb must have given nearly ten brief, but potent, [...]