Just Released: NAR 2009 Profile of Buyers & Sellers
The National Association of Realtors® just released its 2009 Profile of Home Buyers and Sellers. Lots of juicy tidbits in there for us in the world of advising women real estate consumers and attracting them into our businesses:
And I quote:
• Forty-seven percent of recent home buyers were first-time buyers.
• Twenty-one percent of recent home buyers were single females, and 10 percent were single males.
• Nine in ten home buyers and 94 used the Internet to search for homes.
but
• Real estate agents were viewed as a very useful information source by 81 percent of buyers who used an agent while searching for a home.
• Forty-four percent of buyers (and forty percent of sellers) found their agent through a referral from a friend or family member.
• Among both first-time and repeat buyers, single female buyers are nearly twice the share of single male buyers. Among first-time buyers the share of single female buyers was 25 percent, and the share was 17 percent among repeat buyers.
And check this graphic out. 
Contrary to popular belief, the desire to own a home in America is alive and well – in fact, it was the primary motivation for buying for over 60 percent of first-time home buyers and over 30 percent of move-up buyers.
WRELDA members must speak directly to this desire to own a home in 2010, in their educational and event marketing. Hmmm, maybe we need a webinar on Why Women Buy and how to harness these motivations to attract them into your business. I’ll get to work on that!
