Don’t Think Pink
WRELDA followers know that Don’t Think Pink is the title of one of the premier titles in marketing to women.
But the catchiness of the title belies the seriousness of the mandate it expresses – this is a command. Today’s smart woman consumer wants to be taken seriously, and will ditch service providers who don’t get this quick, fast and in a hurry.
As you know, I’m a syndicated columnist with Inman News. One of my columns is a book review. Lately, I’ve been inundated with publisher requests to review women-and-money books. Fabulous – or so you would think.
I just so happened to end up with a stack of four such books on my reading 
table the other day when I noticed the bizarre similarity that ALL of them had pink as the predominant color in the cover design!
And two had pink purses as the primary images. Need I say more?
{Well, I’ve got one more thing to say. One of these books is called Bitches on a Budget. Note to WRELDA members – should you ever be tempted to insert the word “bitches” into your marketing, please climb down off that professional suicide ledge and email me first. End of aside.}
A couple of the books contained enough substance to vindicate the stereotypically uber-femme covers. A couple didn’t. But let my gut “ugh” knee-jerk reaction be a lesson to all of us women-centered marketers:
Don’t. Think. Pink.
