New Coldwell Banker Study Reveals Interesting Insights on Gender Differences
Just read an interesting article on AzBiz.com summarizing the key bullet points found in a recent Coldwell Banker study of the differences between men and women real estate consumers.
The headline of the article “Women make up their minds faster when buying a home,” was very counterintuitive to me until I dug a little deeper into the substance underneath. The statistic at issue was:
“Almost 70 percent of women said they knew the day they walked into a house if it was right for them, versus 62 percent of men who said the same thing.”
And I think that’s correct – women are extremely decisive when they have been listened to and their agent shows them a home that seems like an appropriate backdrop for their Vision of Home. But the reality of working with women consumers is that getting to that point can take more time with women than with men. That’s why we have begin helping them do that work on the web or in events, before they ever even call us, via our social media and educational marketing.
Check out the rest of the article here – you’ll find several other interesting insights therein.
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