BlogHer study reveals how women consumers use social media
Social media – and using it to actually get business – is an enigma to many real estate pros, who 
find it to be a time-suck that helps them meet more colleagues than clients. But the reality is that women homebuyers and sellers DO go to social media for opinions and advice on their business, financial and home matters in vast numbers.
If you want to attract smart women consumers, and advise and coach them successfully through the lifestyle design ‘experience’ that is buying or selling a home, a smart social media strategy is the ticket.
The 2009 Women and Social Media study by BlogHer, iVillage and Compass Partners reveals that
42 million U.S. women
are online weekly doing
some form of social
media activity
and then goes on to illuminate which social media they use, for what, and more – lots of insights to inspire and fuel an effective social media plan.
Download the study, here.
