don’t think pink: think GREEN (green Moms psychographic group)
If you know me, you know that I view Lisa Johnson and Andrea Learned’s book Don’t Think Pink as a textbook in smart marketing to women consumers.
Well, Learned is still wising us all up to how we can fuel our targeted M2W efforts by understanding a new, nuanced but powerful psychographic subgroup of women:
Green Moms
With her latest release, The Green Mom Eco-cosm: A Social Study Into Their Motivations, Convictions and Influence, 
Learned partnered with The Social Studies Group “to study the women who are really influencing “green mom” consumer behavior online. As with so many other issues, women exploring more sustainable consumer practices each begin an engagement with ‘green’ for their own unique reasons.
[Their] research found that these women have a definite hunger for products and solutions to help their families live more sustainably, and they are enthusiastically pursuing ‘green products’ that fit the lifestyles they want to achieve.”
Want to power your own efforts to attract and retain Green Moms in your business? Download the study, here.
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