women are the best index of the coming hour
Don’t Think Pink author and M2W maven Andrea Learned has used this Ralph Waldo Emerson quote as the tagline for her business for nearly two decades. Recently, on her site, she drilled down into why she loves the quote, and analyzed it against the facts of women’s buying behavior – specifically when it comes to real estate.
Learned quoted from The First Sex: The Natural Habits of Women and How They Are Changing the World, by socioanthropologist Helen Fisher:
“Both men and women have some ability for planning long term. I have found no concrete evidence that either sex is more skilled at this essential task. However, a few business analysts believe that women are apt to think long term more regularly, while men are more likely to focus on the here and now.”
Then, she went on to explore women’s homebuying behavior – especially during market crises – in light of this inclination to think over the long term.
Click here to read Andrea Learned’s full post.
