WCR Mid-Year Education Session (Saturday, May 15th – 12:45pm – 2:00pm) – Washington DC

Register Here

Tara-Nicholle Nelson, MA, Esq.

From intensive regulation, to lending guidelines and the mortgage climate, to consumers’ basic belief in the value of homeownership – the world of real estate has evolved into an entirely different marketplace than it was just five years ago, and it continues to evolve at breakneck speed. The REALTORS® who survive and thrive will be those who embrace this challenge and change their own games to stay in front of the new desires, demands, guidelines and expectations of critical real estate constituents: buyers, sellers and lenders.

In this intensive Education Session, REALTOR®, syndicated Inman Columnist, author and real estate attorney Tara-Nicholle Nelson will inspire and illuminate you to become a game-changer in your own business, office and market area.

Drawing on data and wisdom from an amazing array of disciplines and industries (from psychology to marketing to magazines!), Tara will explore the five key mindset shifts, power-tweaks and intensely impactful business model remodels you can, no, must make for your business to flourish in this next-gen real estate world order.

Tara will also provide REALTORS® with the necessary next steps and tools to execute these 5 essential transformations in their individual practices.

WCR Mid-Year Learning Lab session on Saturday, May 15th – 9:15-10:15 [Washington DC]: Register Here

Presenter: Tara-Nicholle Nelson, MA, Esq., REALTOR® of REThinkRealEstate.com and WRELDA.com

‘Social Media’: the mere words strike the fear of the unknown and visions of time-sucking screen staring into many REALTORS’® heads. Other brokers and agents see how they can communicate with colleagues via blogging, Facebook, Twitter and the like, but are clueless about how to use these web 2.0 tools to make the link with actual prospective clients.

Here’s the mythbuster: in reality, social media are simply a set of high-tech tools that empower REALTORS® to intensify and do on a larger scale what they already do well: build relationships with past and prospective clients, and convert those relationships into closed deals. In this potent Learning Lab, REALTOR®, syndicated Inman News columnist/author and social media savant Tara-Nicholle Nelson demystifies key social media and networks, then presents a simple, time-efficient system brokers and agents can use to transform their time-wasting social media efforts into a laser-beam focused tool for attracting and connecting with real life real estate clients.

Attendees will receive a soup-to-nuts system of tips, tricks, tools and resources to generate qualified real estate leads and referral business via social media in 30 minutes a day – or less!

Well, Learned is still wising us all up to how we can fuel our targeted M2W efforts by understanding a new, nuanced but powerful psychographic subgroup of women:

Green Moms

With her latest release, The Green Mom Eco-cosm: A Social Study Into Their Motivations, Convictions and Influence, Learned partnered with The Social Studies Group “to study the women who are really influencing “green mom” consumer behavior online.   As with so many other issues, women exploring more sustainable consumer practices each begin an engagement with ‘green’ for their own unique reasons.

[Their] research found that these women have a definite hunger for products and solutions to help their families live more sustainably, and they are enthusiastically pursuing ‘green products’ that fit the lifestyles they want to achieve.”

Want to power your own efforts to attract and retain Green Moms in your business?  Download the study, here.

This webinar was open only to Inman Premium Members, so I promised them I’d make it available online, but only to WRELDA members. Enroll today, and we’ll send you the link!  (Current WRELDA members will automatically receive a link.)

Oh – and the takeaway slide deck for this one, including a 30-minute-a-day social media flowchart for effortlessly connecting with your wanna-be and will-be clients via your blog, Trulia, Twitter and Facebook was definitely work the price of admission.

Here’s the webinar description in full (and, of course, I inserted a bunch of women-specific material):

Do you find yourself parroting the same things to your clients over and over again, trying to keep deals from falling apart? Explaining multiple offers and discouraging lowballs, explaining why to pay a full commission to the buying agent, explaining why overpricing is a real estate sin – and trying desperately to keep clients from behavior that defeats their own Vision of Home?

In this webinar with Inman News behavioral economics columnist and active real estate broker Tara-Nicholle Nelson, MA (Psych), Esq., you’ll learn a half hour-a-day method for using social media outlets to:

• manage your clients’ mindsets
• overcome their mental and logistic obstacles (real and perceived)
• shatter the deal-killing potential of negative or inaccurate media headlines about real estate and the economy

Barb must have given nearly ten brief, but potent, talking points you can use in your client dialogues to help them understand the need for staging and cement your ‘trusted advisor’ status, all in one fell swoop.
This webinar is now available on demand for $29, or for FREE to new and existing enrollees in the WRELDA certification course. Enroll today, and we’ll send you the link!
Here’s the original description of the webinar:
Presenters: Tara-Nicholle Nelson with Barb Schwarz, Creator of the Staged Homes Concept and Founder & Chairwoman of The International Association of Home Staging Professionals
Description: The brain of the female real estate consumer is wired such that they like to “try on” the lifestyles promised by the homes they consider buying. Agents, designers and stagers who master the creation of “the good life” showroom feel simply sell more homes.
Get a rare taste of the key staging strategies proven successful straight from Barb Schwarz, the expert mind that originated the concept and the term ‘Home Staging’, as Tara interviews Staging Creator, author of Staging To Sell, and Founder of the Chairwoman of The International Association of Home Staging Professionals.

A first meeting centered around The Smart Woman’s Homebuying Flowchart is the launchpad for a lifelong relationship as a smart woman’s trusted real estate advisor and coach.
It also eliminates deal-killing freak-outs and drama, and provides an organized transactional structure that makes your women clients’ lives easier – prompting them to run out and spread the word about how fabulous you are!
Attendees will receive a Flowchart template, and will hear Tara walk an actual brand-new, smart woman homebuyer through the entire thing, showcasing the deal-closing, trust-building, freak-out shattering power of the REThink Real Estate Knowledge System Trifecta™.