Don’t Think Pink author and M2W maven Andrea Learned has used this quote as tagline for her business for nearly two decades. Recently, on her site, she drilled down into why she loves the quote, and analyzed it against the facts of women’s buying behavior – specifically when it comes to real estate.
In this era of the Mommy blogger, marketing to women is often confused as synonymous with marketing products and features for children. Obviously, family-friendly features are important to women, but you might be surprised at the sheer numbers of women who don’t have kids. This group is trending way upwards in attention from marketers, and [...]
In the WRELDA certification courses, we talk at length about the Vision of Home – how to help a women real estate consumer create a written document that renders their vision concrete, what that document or image should address, and how we as WRELDA’s can use it to provide a clear direction for the house [...]
© Women's Real Estate & Lifestyle Design Advisor Certification Training and Community. Say something clever here. Or not. You decide.
