‘Social Media’: the mere words strike the fear of the unknown and visions of time-sucking screen staring into many REALTORS’® heads. Other brokers and agents see how they can communicate with colleagues via blogging, Facebook, Twitter and the like, but are clueless about how to use these web 2.0 tools to make the link with actual prospective clients.
42 million U.S. women are online weekly doing some form of social media activity – this study by BlogHer and iVillage tells you specifically where to find these women,, and what they’re doing when they’re involved in social media.
In this era of the Mommy blogger, marketing to women is often confused as synonymous with marketing products and features for children. Obviously, family-friendly features are important to women, but you might be surprised at the sheer numbers of women who don’t have kids. This group is trending way upwards in attention from marketers, and [...]
Women buyers and sellers are very, very busy. They spend their days working, chauffeuring kids to school, handing their families’ wellness, food and finances. But they are also super-sharp, investigative and big-time DI-researchers when it comes to real estate. With so little spare time on their hands, they tend to spend their evenings prowling the [...]
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