Women's Real Estate & Lifestyle Design Advisor Certification Training and Community » Social Media

Tara’s WCR mid-year education session: simple steps to smart social media

admin — Sun, 21 Mar 2010 18:58:15 +0000

Simple Steps to Smart Social Media: Systemize and Automate to Attract and Connect with Actual Buyers + Sellers

WCR Mid-Year Learning Lab session on Saturday, May 15th – 9:15-10:15 [Washington DC]: Register Here

Presenter: Tara-Nicholle Nelson, MA, Esq., REALTOR® of REThinkRealEstate.com and WRELDA.com

‘Social Media’: the mere words strike the fear of the unknown and visions of time-sucking screen staring into many REALTORS’® heads. Other brokers and agents see how they can communicate with colleagues via blogging, Facebook, Twitter and the like, but are clueless about how to use these web 2.0 tools to make the link with actual prospective clients.

Here’s the mythbuster: in reality, social media are simply a set of high-tech tools that empower REALTORS® to intensify and do on a larger scale what they already do well: build relationships with past and prospective clients, and convert those relationships into closed deals. In this potent Learning Lab, REALTOR®, syndicated Inman News columnist/author and social media savant Tara-Nicholle Nelson demystifies key social media and networks, then presents a simple, time-efficient system brokers and agents can use to transform their time-wasting social media efforts into a laser-beam focused tool for attracting and connecting with real life real estate clients.

Attendees will receive a soup-to-nuts system of tips, tricks, tools and resources to generate qualified real estate leads and referral business via social media in 30 minutes a day – or less!

BlogHer study reveals how women consumers use social media

admin — Tue, 09 Mar 2010 19:20:47 +0000

Social media – and using it to actually get business – is an enigma to many real estate pros, who find it to be a time-suck that helps them meet more colleagues than clients. But the reality is that women homebuyers and sellers DO go to social media for opinions and advice on their business, financial and home matters in vast numbers.

If you want to attract smart women consumers, and advise and coach them successfully through the lifestyle design ‘experience’ that is buying or selling a home, a smart social media strategy is the ticket.

The 2009 Women and Social Media study by BlogHer, iVillage and Compass Partners reveals that

42 million U.S. women
are online weekly doing
some form of social
media activity

and then goes on to illuminate which social media they use, for what, and more – lots of insights to inspire and fuel an effective social media plan.

Download the study, here.

new psychographic subgroup of women: PANKs

admin — Thu, 18 Feb 2010 17:36:02 +0000

In this era of the Mommy blogger, marketing to women is often confused as synonymous with marketing products and features for children. Obviously, family-friendly features are important to women, but you might be surprised at the sheer numbers of women who don’t have kids. This group is trending way upwards in attention from marketers, and like their sister subgroups Alpha Moms and Light Green women, has a catchy nickname bestowed by marketer Melanie Notkin: PANK – Professional Aunt with No Kids.

On her site, SavvyAuntie.com, Notkin provides the following data, which compels the conclusion that PANKs wield a weighty chunk of change in the American economy. In real estate, PANKS are part of the single woman demographic that buys 21 percent of all homes, but also a significant chunk of the married and unmarried couples demographics, too. The latest NAR Profile of Home Buyers and Sellers (available for free to Realtors online) revealed that a whopping 61 percent of homebuyers had no kids under 18 living at home!

For 2010, in addition to our marketing mantra Don’t Think Pink, we might have to add: Do Think PANK!

Women without children: 45%*
*This fertility data does not include women over 45 whose fertility is greatly diminished. We surmise therefore that the total number of women without children is well over 50%, and over 25% of the entire adult population.

Childlessness is a fast growing factor among American women:
2004: 45%
2003: 44%
2001: 43%

Women are getting married later, if ever:
Median age for marriage for a woman in 1980: 20.8
Median age for marriage for a woman in 2005: 25.8
Single Women, Never Married in 2006: 26%

Even marriage does not ensure a family:
Married couples without children in 2006: 43%

All above sources U.S. Census
From: SavvyAuntie.com

Kickstart 2010 with this FREE 10-day social media plan from Stefan Swanepoel

admin — Sat, 26 Dec 2009 04:53:45 +0000

Women buyers and sellers are very, very busy. They spend their days working, chauffeuring kids to school, handing their families’ wellness, food and finances. But they are also super-sharp, investigative and big-time DI-researchers when it comes to real estate. With so little spare time on their hands, they tend to spend their evenings prowling the web for answers to their important real estate questions.

So it behooves the real estate pros who want to attract women to be EVERYWHERE on the web, providing those answers and painting the picture of how working with them will be a fun, orderly experience that transforms your clients’ lives – for the better. Social media outlets provide brokers, agents and others who counsel real estate consumers to connect directly with women by answering questions they care about.

The glitch is that we professionals are busy folks, too! And social media participation can seem overwhelming, like there’s no good place to start, and disconnected from true ROI (return on investment).

If that’s been your feeling on social media, but you know you must get on the stick, I have a solution for you! Stefan Swanepoel at RealSure has created a top-notch, 10 day social media plan that will jumpstart your 2010 in all the right ways. For free. Uh-huh – it’s pretty stinking awesome.

Download it here, and then follow it. You can do anything for 10 days, right? Then, in Swanepoel’s words, wash, rinse and repeat – indefinitely. That’s all it takes, folks. If you want even more shortcuts on what to blog or Tweet about, make sure you follow me on Twitter (I’m @taranicholle) and take the members-only webinar on using social media to increase your close rate, here.