Archive | Studies + Data

21 March 2010 ~ 0 Comments

Tara’s WCR mid-year education session: change the game – or die.

Continuing Education Marketing To Women Studies + Data WCR

the world of real estate has evolved into an entirely different marketplace than it was just five years ago, and it continues to evolve at breakneck speed. The REALTORS® who survive and thrive will be those who embrace this challenge and change their own games to stay in front of the new desires, demands, guidelines and expectations of critical real estate constituents: buyers, sellers and lenders.

In this intensive Education Session, REALTOR®, syndicated Inman Columnist, author and real estate attorney Tara-Nicholle Nelson will inspire and illuminate you to become a game-changer in your own business, office and market area.

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19 March 2010 ~ 0 Comments

don’t think pink: think GREEN (green Moms psychographic group)

Continuing Education Marketing To Women Studies + Data

Andrea Learned, author of WRELDA course textbook Don’t Think Pink, is back to help us understand the wants, needs and priorities of Green Moms.

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09 March 2010 ~ 0 Comments

BlogHer study reveals how women consumers use social media

Marketing To Women Social Media Studies + Data

42 million U.S. women are online weekly doing some form of social media activity – this study by BlogHer and iVillage tells you specifically where to find these women,, and what they’re doing when they’re involved in social media.

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22 December 2009 ~ 1 Comment

New Coldwell Banker Study Reveals Interesting Insights on Gender Differences

Studies + Data

Just read an interesting article on AzBiz.com summarizing the key bullet points found in a recent Coldwell Banker study of the differences between men and women real estate consumers.
The headline of the article “Women make up their minds faster when buying a home,” was very counterintuitive to me until I dug a little deeper into [...]

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13 November 2009 ~ 0 Comments

Just Released: NAR 2009 Profile of Buyers & Sellers

Studies + Data

The National Association of Realtors® just released its 2009 Profile of Home Buyers and Sellers. Lots of juicy tidbits in there for us in the world of advising women real estate consumers and attracting them into our businesses:
And I quote:
• Forty-seven percent of recent home buyers were first-time buyers.
• Twenty-one percent of recent home buyers were single [...]

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02 November 2009 ~ 0 Comments

NAR Updates Field Guide to Women Homebuyers

Studies + Data

Realtor.org just updated their Field Guide to Women Homebuyers. Excuse me – did I just hear you say you had no idea there was such a thing? Well, there is! So, have at it.
The field guide’s intro paints a great macro picture of the rise in market share of women consumers over [...]

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