How would your business be different if 91% of real estate decision makers saw you as their trusted advisor?
This is not a fantasy.
This can be YOUR business, with the Women’s Real Estate and Lifestyle Design Advisor™ Certification. Enroll Now!
Just read an interesting article on AzBiz.com summarizing the key bullet points found in a recent Coldwell Banker study of the differences between men and women real estate consumers.
The headline of the article “Women make up their minds faster when buying a home,” was very counterintuitive to me until I dug a little deeper into [...]
In the WRELDA certification courses, we talk at length about the Vision of Home – how to help a women real estate consumer create a written document that renders their vision concrete, what that document or image should address, and how we as WRELDA’s can use it to provide a clear direction for the house [...]
WRELDA followers know that Don’t Think Pink is the title of one of the premier titles in marketing to women.
But the catchiness of the title belies the seriousness of the mandate it expresses – this is a command. Today’s smart woman consumer wants to be taken seriously, and will ditch service providers who don’t get [...]
Just wrapped up a webinar with Inman News: 8 Social Media Musts to Increase Your Close Rate.
This webinar was open only to Inman Premium Members, so I promised them I’d make it available online, but only to WRELDA members. Enroll today, and we’ll send you the link! (Current WRELDA members will automatically receive a link.)
Oh [...]
Just finished one of the most synergistic, powerful webinars I’ve ever worked on. “Home Staging” Creator and bestselling speaker/author Barb Schwarz had a literal mind-meld while discussing all the ways WRELDA members can build client trust and buy-in – and sell more homes – with smart staging.
Barb must have given nearly ten brief, but potent, [...]
The National Association of Realtors® just released its 2009 Profile of Home Buyers and Sellers. Lots of juicy tidbits in there for us in the world of advising women real estate consumers and attracting them into our businesses:
And I quote:
• Forty-seven percent of recent home buyers were first-time buyers.
• Twenty-one percent of recent home buyers were single [...]
Realtor.org just updated their Field Guide to Women Homebuyers. Excuse me – did I just hear you say you had no idea there was such a thing? Well, there is! So, have at it.
The field guide’s intro paints a great macro picture of the rise in market share of women consumers over [...]
Yoo-hoo, I’ve got a new webinar for you!
This webinar is now available on demand for $29, or for FREE to new and existing enrollees in the WRELDA certification course. Enroll today, and we’ll send you the link!
Here’s the original webinar description:
A first meeting centered around The Smart Woman’s Homebuying Flowchart is the launchpad for a [...]
3 Low-Cost Ways to Make More Money by Connecting with Women Real Estate Consumers
Women make or influence a whopping 91 percent of real estate decisions. Women think about, shop for and buy homes differently than men – and they are desperately seeking real estate advisors they can trust.
In this webinar with syndicated Inman columnist and [...]
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