REThink Real Estate Purpose & Values
@ REThinkRealEstate.com, our Core Purpose is:
To transform the way smart women make real estate decisions and experience real estate matters, from a stressful, dry, business transaction that’s just a dreaded means to the desirable end (be it a home, a move or a lower interest rate) into a juicy, pure opportunity to design almost every single element of our whole lives – with consciousness and intention.
The REThink Real Estate Value Mantras
Humor & Joy. We have a GPS locator for the joy potential in every experience – even the tough ones, and often, the route leads down a path of humor. We will ferret it out and serve it up on a silver platter for our community members.
Choice Architects. We design decision experiences that set our members up to make calm, deliberate and happiness-creating choices. We stand in the gap between our community members and the media forces that churn up panic, mania, drama and fear.
Energy & Passion. Wholehearted enthusiasm. Period. If we can’t approach a project with wholehearted enthusiasm, we don’t do it.
Advocacy. We are zealously devoted to the best interests of our members. Our understanding of what’s in their best interests may, no, must evolve along with the market and as we continually learn from experience.
Holism. We are on a mission to shatter the myth that real estate is your biggest asset. However, we see real estate as the single most pure opportunity to impact and design the most elements of our lifestyles that most smart women will ever have. Our barometer for what makes a smart real estate decision is how it impacts and sustains all the other areas of your life which are, in the long run, more important than any house will ever be.
Creative Power. We know that women have the power to create the lives they want. Our Knowledge System Trifecta and Learning Model are the vehicles we use to activate that power.
Disruptive Innovation. We constantly innovate and are thought leaders when it comes to unconventional real estate and lifestyle design paradigms, solutions for smart women’s real estate and lifestyle design issues, and the media, messages and voice we use to evangelize and infect our community with our “rethinks.”
Sacred Trust. We recognize that our smart women consumers endow us with a sacred trust to help them make decisions that better their lives, and avoid impairing them. We take that very seriously.
Synergies & Relationship. We are inclusive, not exclusive. We look for opportunities for collaboration and synergy to achieve the broadest reach of our message to the broadest audience of smart women real estate consumers. We are intensely aware that our relationships with our consumers, clients and collaborators is the foundation of our business, and we will go to the ends of the world to nourish those relationships.
Principles, Integrity & Greatness. We do the right thing. We show up, we deliver or we reschedule in advance. We excel at what we do – mediocrity is not tolerated.
Profit. Mama needs a new pair of tuition. I’m just saying. We love what we do, but it is not a hobby.
