Why Women?

 

  • Women make 91% of the real estate decisions in America!
  • Women wield over $2 trillion in real estate purchasing power every year – that’s not to mention all the homes they sell, and the mortgages they refinance.
  • Women real estate consumers have specific, unique brain differences, values, needs and cravings – and they gravitate effortlessly to the professionals who feed them.
  • Women make more referrals, seek more referrals, are more loyal and are less discount-hungry (read: commission cutting). (When they are well-served, women are uber-fun to work with, too, but I don’t have hard data to back that up!).
  • Marketing to and serving women real estate consumers under the WRELDA business/practice model will empower you to attract more clients, close more deals, and keep more of the money you make.

 

The WRELDA Certification and Training connects the dots between what you might already have observed and the statistical data has revealed about how women think about, shop for, buy/build/design homes and make mortgage decisions with the power-tweaks, paradigm shifts and action steps you can take to attract more women into your business, retain their loyal lifelong business and referrals, close their deals easier and keep more of the money you earn.

 

Become a WRELDA today, and

rethink real estate,

reposition your expertise, and

reset the boundaries of what you thought was possible for your business!

More Facts About Women Real Estate Consumers. . .

Women make or direct 91% of homebuying decisions.
Source: Martha Barletta, Author, Marketing to Women: How to Understand, Reach, and Increase Your Share of the World’s Largest Market Segment (Kaplan Business, 2006).

85% of women have been, are currently, or expect to be solely responsible for maintaining a home.
Source: Nationwide poll of female homeowners, conducted by the research firm of Mathew Greenwald & Associates, commissioned by Sears

Single women purchase 1 of every 5 homes sold – about 1.5 million homes a year, and twice as many as single men buy.
Source: National Association of Realtors®

Single women are the second largest group of home buyers and the fastest growing home buying demographic, climbing from 13.9 million to 17.5 million between 1994 and 2002.
Source: National Association of Realtors®

 3 out of 5 women would rather receive an hour of advice from Bob Vila than from Dr. Phil.
Source: Nationwide poll of female homeowners, conducted by the research firm of Mathew Greenwald & Associates, commissioned by Sears.

41% of women surveyed said “I do not have the time and energy needed to manage my investments because of commitments like home and work.”
Source: Charles Schwab survey, December 2003

Most working women contribute half or more of their household’s income.
Source: AFL-CIO

7 in 10 women do research before making big purchases.
Source: Ketchum Public Relations and Marketing Communications, 2006

 Their home is the primary asset of most women homeowners: 41% of women said the equity in their home is worth more than all their other financial assets combined, and another 30% thought it might be.
Source: Nationwide poll of female homeowners, conducted by the research firm of Mathew Greenwald & Associates, commissioned by Sears

More women than ever are getting an advanced education, entering the workforce, marrying later in life or staying single, and enjoying increased earning power.
Source: Ketchum Public Relations and Marketing Communications, 2006

Women live longer, earn less, and work fewer years toward Social Security and pension benefits. As such, women need to save more and invest more aggressively to build retirement assets than men.
Source: AXA Advisors LLC, September 2005

 
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